In this episode of HubHype, Lisa and Erwin dive into one of the most discussed topics inside HubSpot right now: reporting.
From AI-powered reporting features to campaign attribution updates and forecasting tips, the episode explores the reporting challenges teams still face today and the practical ways to improve dashboards, KPIs, and data visibility inside HubSpot.
HubSpot continues to release updates every week, and several of them are already changing how teams approach reporting.
One of the biggest updates discussed during the episode was the possibility to associate the same landing page with multiple campaigns.
Previously, marketers often had to duplicate landing pages for every campaign just to maintain attribution correctly. Now, the same asset can be connected across multiple campaigns, making reporting much cleaner and campaign management far more flexible.
As Erwin says, a very welcome update for marketing teams working with attribution and lead reporting.
HubSpot also introduced communication subscriptions as a reporting data source.
This means teams can now report on:
It’s a small addition, but one that gives marketing teams much more visibility into audience engagement and consent management.
Want to see how to put this advice into practice? Watch the full episode!
As companies scale, dashboards tend to multiply very quickly.
Lisa and Erwin discussed how many HubSpot portals become difficult to manage simply because there are too many dashboards with inconsistent naming conventions.
HubSpot now allows users to create dashboard tags by team or department, making it easier to filter and organize dashboards across marketing, sales, and service teams.
A small update, but one that improves day-to-day usability significantly.
TikTok is becoming a much bigger lead generation channel for many companies, and HubSpot is adapting to that reality.
You can now sync TikTok instant forms directly into HubSpot and include TikTok reporting alongside Meta, Google Ads, and other channels.
For marketers trying to understand where budget performs best, this update creates a much clearer multi-channel reporting view.
One of the biggest themes during the episode was that reporting problems are often data problems.
Lisa shared a practical tip around lifecycle stage reporting:
instead of filtering reports using “Lifecycle Stage = MQL,” it’s often better to use historical filters like “has ever been MQL.”
See video below for better explanation:
HubSpot now offers AI-powered reporting assistance, but Lisa and Erwin shared mixed opinions about how useful it currently is.
While AI can help users get started faster, they explained that manual reporting is still often:
The conclusion? AI in reporting is improving quickly, but understanding your data structure still matters more than simply generating reports automatically.
Tune in to the full episode on YouTube for more practical insights and updates.
Enjoyed this episode? Share with us your thoughts on AI-powered reporting and let us know which HubSpot update has been most useful for your team lately.