Ep21 - How to set up preferred language in HubSpot

In Episode 21 of HubHype, Lisa and Erwin share practical HubSpot tips from their own experience, along with the latest HubSpot updates. But that's not all. They also discuss recent customer projects, including Salesforce-to-HubSpot migrations, explain how to set up preferred languages for multilingual marketing, and explore how AI is changing the way teams work with tools like HubSpot's Prospecting Agent and Claude.

Watch the episode here.

How should you manage multilingual marketing in HubSpot?

If your website is available in multiple languages, your marketing emails should definitely match your visitors' preferred language.

Lisa explains two common approaches:

• Set the preferred language based on the page where the contact subscribed.
• Use the contact's country to automatically assign a preferred language through workflows.

For businesses using HubSpot's default Country property (a free-text field), this can become difficult because values aren't standardized. That's where data normalization becomes important.

Using the Thalox Normalizer, companies can convert inconsistent country values into standardized dropdown options, making workflows much more reliable.

Once that's in place, HubSpot's built-in Preferred Language property can automatically control which language version of your emails, including double opt-in emails, each contact receives.

Why is a data dictionary essential before migrating from Salesforce?

After working on multiple Salesforce-to-HubSpot migration projects, Erwin has one recommendation he always gives:

What new HubSpot updates were announced?

The episode also highlights several useful HubSpot product updates.

Some of the newest improvements include:

• Workflow templates that can be imported from the HubSpot Marketplace.
• Editable UTM campaign parameters directly inside HubSpot Campaigns.
• Better visibility of record associations directly from object index pages without opening each record.

Listen to the full episode to learn more about these updates.

Is HubSpot's Prospecting Agent delivering results?

One of the most exciting updates comes from Thalox's own experience using HubSpot's Prospecting Agent.

After running for several weeks, the AI agent has already generated:

• Five customer meetings
• Multiple proposal opportunities
• Several Health Check conversations

We still recommend reviewing AI-generated emails before sending them, but the Prospecting Agent is handling most of the prospecting process automatically.

Combined with workflows, it allows sales teams to automate personalized outreach while keeping a human review step.

Make sure to follow our AI Agent Newsletter on LinkedIn to learn about a new HubSpot Agent every month.

How is Thalox using Claude for HubSpot implementations?

After several months of testing different AI tools, we now standardized on Claude for internal operations.

The team has created its own AI agent containing their consulting knowledge and we are already using it during HubSpot projects.

Rather than replacing consultants, the goal is to automate repetitive implementation work allowing consultants to spend more time on quality assurance and strategic work.

Watch the episode below to see how we're currently using Claude.