With INBOUND25 just around the corner, Lisa and Erwin dive into the latest HubSpot updates you won’t want to miss before the Spotlight. From practical AEO (AI Engine Optimization) strategies to the launch of new HubSpot communities, this episode covers the tools and trends shaping how marketers and sales teams will work in the months ahead.
The conversation explores how AI visibility tools are transforming search, why record cloning and unsubscribe surveys matter for operations, and how HubSpot’s update to free call minutes supports sales reps on the go. They also take a closer look at lead scoring best practices and how Breeze Intelligence can help enrich data and improve segmentation.
Whether you’re prepping for INBOUND25 or just want to stay ahead of the latest HubSpot innovations, this episode is packed with insights and actionable takeaways.
Understand what Lisa means by listening below or watching the video above!