How to use HubSpot Insights for Data Enrichment

Imagine you're on a treasure hunt, and you stumble upon a map that leads you straight to the gold. That's what HubSpot Insights is like—it's a free tool that's part of HubSpot, and it's packed with info that can really boost your marketing game.

Recently, I've realized that many HubSpot users aren't fully aware of the fantastic tools at their disposal. This realization inspired me to write a white paper on HubSpot Insights, a free tool within HubSpot that can significantly enhance your contact data.

HubSpot Insights for Data Enrichment

HubSpot Insights is a data enrichment tool that provides valuable company-level information such as industry, employee count, web technologies used, and even LinkedIn company pages. The most valuable piece of information it offers is annual revenue data. This data is generally reliable, especially for US companies, but it's always a good idea to consult with your legal team to ensure you're using it correctly. It's a free tool that can be used for all HubSpot paid users.

Why should you enrich your data?

In marketing, having clean and accurate data is crucial for running targeted campaigns and scoring leads effectively. It ensures that your messages reach the right people at the right time, increasing your chances of engagement and conversion.

How to enrich your contact data?

Using HubSpot workflows together with HubSpot Insights information, you can easily transfer company-level data to your contacts. For example, you can copy annual revenue or the number of employees to your contact fields. This allows you to create targeted lists based on specific criteria, such as revenue range or company size.

How long does it take? 

Implementing these strategies can take as little as one to two business days if you're starting from scratch. The impact on your data quality and marketing effectiveness can be substantial.

Where to start?

If you're ready to enhance your contact data and elevate your marketing strategies, dive into our white paper. It provides practical, visual steps that you can implement immediately. Click the link below to start your journey to better data with HubSpot Insights!