HubSpot Product Updates Fall 2025

With the new AI Engine Optimization (AEO), now in limited beta (available upon request), you can see how your content performs across AI answer engines such as ChatGPT, Gemini, and others. Identify top-performing topics, uncover underperforming content, and discover new visibility opportunities. (Available for Content Hub Professional and Enterprise.)

The AEO feature analyzes performance, topic relevance, and AI visibility, helping marketers create smarter, AI-ready content for the future of search.

Source: HubSpot

 

Learn how to create personalized content from segments  and how to use the personalization tool.

 

 

 

 

HubSpot’s lists are now Segments. In the Segments Intro page you have now a central view of all segments, including performance metrics and AI-driven recommendations, making it easy to generate, customize, and activate segments for more effective marketing campaigns. (For users on Marketing Hub Professional and Enterprise plans)

 

 

 

What’s New in Email Marketing?

• AI Email Creation

Professional and Enterprise users can now generate complete marketing emails using AI. (Marketing Hub)

This includes subject lines, tokens, preview text, body content, and CTAs tailored to your audience and goals.

HubSpot’s AI can also suggest the best time to send your marketing emails based on past recipient engagement.

Data Quality tools ensure your datasets are accurate, consistent, and actionable.

Key features:

• Manage duplicates: Find and merge duplicate contacts or companies.

• Fix formatting: Standardize property formats across records.

• Enrich records: Fill missing contact or company information.

• Property insights: See how properties are used and spot anomalies.

Source: HubSpot

Available for Marketing Hub, Sales Hub, Service Hub, Data Hub, and Content Hub (Starter, Professional, and Enterprise), as well as Smart CRM (Professional and Enterprise).

 

• Data Agent 

This Agent also uses AI to improve your CRM and datasets. It helps you answer questions and transform data. With data agent, you can use:

• Smart Properties: Generate AI-driven insights for your business.

• Smart Actions: Automate workflows with custom AI actions.

• Smart Columns: Add AI-analyzed data directly to Data Studio datasets.

You can create smart properties from templates or custom prompts, choose sources like web, company sites, CRM data, or call transcripts, and quickly apply insights to enrich your datasets and reports.

Source: HubSpot

Available with any of the following subscriptions: Marketing Hub, Sales Hub, Service Hub, Data Hub, and Content Hub (Starter, Professional, and Enterprise), as well as Smart CRM and Commerce Hub (Professional and Enterprise).

 

What’s New in HubSpot for Sales?

5. Sales Hub Updates

• Smarter Sales Meetings

This AI-powered meetings tool helps sales reps focus on building relationships instead of taking notes. It captures every detail and turns conversations into actionable intelligence:

• AI Note Taking: Automatically transcribes meetings so reps can stay fully present.

• Smart Prep: Provides context, recent activity, and talking points before meetings.

• Instant Summaries: Generates key notes, decisions, action items, and follow-up recommendations after each call.

• Centralized Management: Find and manage all sales meetings in the workspace schedule.

• Coaching Insights: Gives managers conversational intelligence to identify opportunities and guide the team.

• Deal Momentum: Highlights deal risks and suggests personalized follow-ups to keep sales moving.

Available for Sales Hub Professional and Enterprise. 

 

Source: HubSpot  Academy

 

• Prospecting Agent

The Breeze Prospecting Agent is an AI sales assistant that monitors leads 24/7, spots buying signals, and sends personalized outreach at the perfect moment. It automatically ends prospecting when a meeting is booked or a reply is received. (For Sales Hub Professional and Enterprise)

 

 

 

 Learn more by watching this video. 

 

 

• Sales Performance Workspace

This feature gives managers a clear view of their team’s performance with AI insights.(Sales Hub Professional, Enterprise)

• Team Setup: Select and manage team members to track.

• Selling & Prospecting Insights: Monitor deals, meetings, calls, emails, and leads.

• Goals & Dashboards: Set metrics, create goals, and customize dashboards.

• Analysis: Track performance trends, spot risks, and guide coaching.

Source: HubSpot

 

Read full article here.

 

 

• Power Dialer

This feature allows Sales Hub Enterprise users to save time when making outbound calls by using pre-recorded voicemail drops with the Power Dialer.

When a call reaches voicemail, the pre-recorded message is automatically played, allowing reps to move on to the next call without leaving the voicemail manually.

 

 

• Breeze Studio 

It empowers HubSpot users to create and manage AI assistants and agents that make daily work faster and smarter.

• Assistants help users by answering questions and providing guidance based on CRM data or uploaded information.

• Agents handle more advanced or automated tasks, running processes directly within HubSpot.

Breeze Studio users can create assistants and manage access. Some features need Professional or Enterprise plans.

Watch this Breeze Studio video to get a better understanding.

Available for Marketing Hub, Sales Hub, Service Hub, Data Hub, and Content Hub (Starter, Professional, and Enterprise), and for Smart CRM (Professional and Enterprise).

 

 

What’s New in HubSpot for Services? 

6. Service Hub Updates

• Help Desk Spaces 

In Help Desk workspace, you can manage all customer tickets from chat, email, forms, and other channels. You can assign tickets, reply, merge, track progress, and generate reports. (Service Hub Professional and Enterprise users with Service or Sales access)

In Help Desk Spaces, you can create dedicated team-based Spaces to organize tickets, set custom views, and control which users see which tickets, reducing clutter and improving workflow. (Service Hub Enterprise users with a Service seat; only Admins can create or edit Spaces)

Source: HubSpot

• Help Desk Reporting 

This feature helps you analyze your support team’s performance in HubSpot Help Desk with real-time metrics like tickets, response times, SLA compliance, and team availability.

 

You can filter by agent, team, channel, or ticket type, create custom reports, and use AI insights to improve support. (Available in Service Hub Professional and Enterprise)

 

 

 

• Help Desk Coaching

The HubSpot Help Desk Coaching page helps managers track team performance in real time with key metrics like response time, resolution time, and customer satisfaction (CSAT and CES).

Reports can be filtered by ticket owner, team, channel, or ticket type to analyze results and find areas for improvement. (Available in Service Hub Enterprise.)