AUTHOR

Laura Tussi

I’m a marketing professional, HubSpot Consultant, and HubSpot Certified Trainer with over six years of experience in digital marketing, campaign management and marketing automation. I hold a bachelor’s degree in International Commerce, a master’s degree in Digital Marketing, and I am currently pursuing an MBA in Digital Marketing, Customer Experience, and Innovation. I specialize in developing and optimizing multi-channel marketing strategies that generate qualified leads, strengthen brand visibility, and deliver measurable business results. My experience spans marketing automation, email marketing, SEO, SEA, AEO, paid media, content marketing, and HubSpot CRM optimization. I enjoy turning business objectives into effective campaigns, from strategic planning and execution to reporting and continuous performance improvement, helping organizations enhance lead management, increase customer engagement, and drive sustainable growth. Having worked in international environments across Brazil, Portugal, the UK, and with globally distributed teams, I bring a collaborative, adaptable, and data-driven mindset, along with strong communication and stakeholder management skills.

Stories by Laura


HubSpot

How to use Data Enrichment in HubSpot

Get a full overview of Data Enrichment in HubSpot in our new ebook. Enhance lead qualification for better marketing and sales efficiency.

Lead Scoring

What is Combined Score in HubSpot?

Optimize lead qualification with HubSpot's combined score, blending engagement and profile fit for better sales alignment and higher conversion...

HubSpot

HubSpot Product Updates Summer 2025

Discover HubSpot's latest updates for Summer 2025, including AI tools, new CRM features, and enhancements across Marketing, Sales, and Service Hubs.

Database

How to Integrate your ERP with HubSpot

Discover how to integrate your ERP with HubSpot to sync data, automate workflows, and align sales, marketing, and finance. Watch the expert-led...

HubSpot

What Each HubSpot Deal Stage Should Include

Define clearly your HubSpot deal stages for a smooth sales pipeline. Learn key components, setup tips, and automation techniques to boost sales...

Data-driven decision making

What is a Lead Management System?

Discover what is a Lead Management System and how it can improve conversion rates with efficient automation. And what's the best tool for 2025.