AUTHOR

Laura Tussi

I’m a marketing professional, HubSpot Consultant, and HubSpot Certified Trainer with over six years of experience in digital marketing, campaign management and marketing automation. I hold a bachelor’s degree in International Commerce, a master’s degree in Digital Marketing, and I am currently pursuing an MBA in Digital Marketing, Customer Experience, and Innovation. I specialize in developing and optimizing multi-channel marketing strategies that generate qualified leads, strengthen brand visibility, and deliver measurable business results. My experience spans marketing automation, email marketing, SEO, SEA, AEO, paid media, content marketing, and HubSpot CRM optimization. I enjoy turning business objectives into effective campaigns, from strategic planning and execution to reporting and continuous performance improvement, helping organizations enhance lead management, increase customer engagement, and drive sustainable growth. Having worked in international environments across Brazil, Portugal, the UK, and with globally distributed teams, I bring a collaborative, adaptable, and data-driven mindset, along with strong communication and stakeholder management skills.

Stories by Laura


Email Marketing

Monitor your Email Health in HubSpot

Track and improve your email campaigns with HubSpot's Email Health Tool. Monitor key metrics, get insights, and boost your performance.

Email Marketing

Common Mistakes in Email Marketing

Learn how to avoid common mistakes in email marketing, from targeting and segmentation to optimizing for mobile. Tips to enhance your email campaigns...