We are pleased to announce that Thalox has entered into a strategic partnership with TraitSpotter, a Finnish technology company that helps businesses to drive their sales conversion beyond industry standards.
This collaboration combines our expertise to offer HubSpot-integrated solutions designed to enhance how businesses engage with their audiences and drive sales conversions.
TraitSpotter excels at analyzing personality traits like extroversion and openness, allowing you to tailor your messages to align with your audience’s natural preferences.
By understanding these traits, TraitSpotter helps you craft messages that resonate deeply and spark genuine interest, leading to higher engagement and better results.
Thalox brings to the table its AI-powered audience segmentation capabilities, which allow businesses to precisely segment their contacts based on engagement scores for more effective marketing.
We aim to offer an upgraded experience through our partnership with TraitSpotter, which analyzes and provides detailed information about contacts for better campaign personalization.
To demonstrate how Thalox and TraitSpotter can work together to enhance your sales conversion, we conducted an experiment combining TraitSpotter's personality traits with Thalox’s engagement-based segments in a nurture campaign. The key findings show that integrating both technologies can deliver:
We’re enthusiastic about the possibilities this collaboration presents and are committed to helping you achieve outstanding results with our combined solutions.
Partnering with TraitSpotter represents a significant advancement in results-driven marketing. By using both Thalox and TraitSpotter in their HubSpot accounts, businesses can leverage Thalox’s precise audience segmentation alongside TraitSpotter’s advanced contact profile details, including personality traits.
On the right: Erwin Arnold, CEO of Thalox. On the left: Tomi Räsänen, Founder of TraitSpotter.
This combination offers a comprehensive view of audience engagement and personality insights. Unlike traditional methods that rely on guesswork, this integration provides data-driven insights that lead to measurable improvements in marketing campaign performance and enhanced sales conversions.
Traitspotter was founded to overcome the increasing challenge of getting your message through to the decision makers of your target audience. Nowadays only messages that really resonate with the world view of the receiver get attention and lead to actual conversations. The Traitspotter AI tool analyses and helps marketing and sales people to craft messages that match the style the receivers naturally prefer. Usually the uplift in clicks, meetings and sales is 30+%, making a huge business impact and the lives of sales and marketing people easier.
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