Ep14 - What's New This Year?

The first HubHype episode of 2026 is here!

In this episode, Lisa Freitas and Erwin Arnold are back to help you start the year strong. They share the latest updates from HubSpot and Thalox, discuss how consolidating your tools can make a real difference in your daily workflow and offer practical insights from recent client work.

New HubSpot features that make a difference

Starting 2026 on the right foot means working smarter, not harder.

In this episode, Lisa and Erwin highlight some of the newest HubSpot updates designed to simplify your operations and improve efficiency:

• Logic and Dependent Fields in Forms – You can now add logic to your HubSpot forms so that certain fields only appear when visitors select specific responses. This allows you to create dynamic, personalized forms that adapt based on how contacts answer previous questions, improving the overall form experience.
  
  
• Branded Email Templates – Apply your Brand Kit to HubSpot's default marketing email templates instantly. No more manual customization—simply select your brand settings and create professional, on-brand emails in minutes.
  
  
• Quote Custom Properties – Manage quote properties, just like you do with contacts, companies, and deals. Create custom properties to personalize quotes, enrich workflows, and improve reporting. You can now add rollup properties, sync data from associated objects and use quote properties as personalization tokens.

These updates may seem small on their own, but together they add up to significant improvements in how your teams work day-to-day.

Watch the full episode to hear Lisa’s perspective on these updates.