Ep19 - What's driving the shift from Salesforce to HubSpot?

In this episode of HubHype, Lisa and Erwin discuss a trend they're seeing more and more often: companies considering a move from Salesforce to HubSpot.

But that's not all.

The episode also covers Marketing Events, new Salesforce integration capabilities, Price Books in Commerce Hub, Marketing Attribution Trends reporting, Google Drive integration for Content Remix, and social publishing improvements.

Why are more companies moving from Salesforce to HubSpot?

One of the most interesting topics in this episode wasn't a product update. It was a trend.

According to Erwin, Thalox currently has several active proposals from companies looking to migrate from Salesforce to HubSpot.

The reason?

→ HubSpot is becoming increasingly enterprise-ready while maintaining the ease of use that originally made it popular with growing businesses.

As Lisa points out, a CRM only creates value when people actually use it. If the platform becomes too complex, adoption suffers, data quality declines, and teams stop relying on it in their day-to-day work.

HubSpot's continued investment in Sales Hub, Service Hub, Commerce Hub, AI, and enterprise functionality is making it a serious alternative for companies evaluating their CRM strategy.

Want to see what a Salesforce-to-HubSpot migration looks like in practice? Check out our Grover case study.

Want to hear the full discussion? Watch the episode below.

Are you making the most of Marketing Events?

One of Lisa's favorite HubSpot features right now is Marketing Events. 

Watch this short clip to learn Lisa's recommendation:

What are Price Books in Commerce Hub?

Commerce Hub continues to evolve with the introduction of Price Books.

This new functionality allows companies to create different pricing structures for different markets, customer segments, or regions.

Instead of maintaining a single pricing model, businesses can now:

• Create multiple price books
• Assign different prices to the same products or services
• Automatically apply pricing based on deal properties
• Support regional or segment-specific pricing strategies

For global organizations, this removes a significant amount of manual work and gives sales teams immediate access to the correct pricing information.

According to Erwin, this is another capability that helps position HubSpot as a stronger enterprise alternative.

Tune in to the full episode on YouTube for more practical insights and updates.

Can Marketing Attribution Trends improve decision-making?

Another exciting update currently available in private beta is Marketing Attribution Trends.

Traditional attribution reporting shows which channels contributed to deals or revenue.The new Attribution Trends reporting goes one step further.

Instead of showing only current attribution, it helps marketers understand how attribution performance changes over time.

For example:

• LinkedIn influence increasing or decreasing
• Paid search becoming more effective
• Changes in channel contribution trends
• Long-term performance patterns

This helps marketing leaders make more informed investment decisions and better understand which channels are generating meaningful business impact.

As both Lisa and Erwin point out, attribution reporting remains one of the most valuable reporting areas for management teams.