Why Businesses Are Moving from Salesforce to HubSpot and You Should Be Next

For years, Salesforce Marketing Cloud has been considered the gold standard for enterprise-level marketing automation. But times are changing—and so are the needs of growing, ambitious businesses.

Today, more and more companies are choosing to leave behind complex, high-cost solutions like Salesforce in favor of HubSpot’s modern, user-friendly, and fully integrated platform. And it's not just small and mid-sized companies—large enterprises with previously embedded systems like Eloqua, Marketo, and Salesforce Marketing Cloud are now making the switch.

So what’s driving this shift? And is now the right time for your organization to consider HubSpot?

Let’s explore.

Moving from Salesforce to HubSpot Advantages

1. True All-in-One Simplicity

Unlike many platforms built through acquisitions and patchwork integrations, HubSpot is developed by a single provider across marketing, sales, and service. This means:

• A unified data model

• Seamless cross-functional workflows

• No costly custom integrations just to get basic functions working together

2. Enterprise-Ready (Even If Some Still Don’t See It)

Despite lingering perceptions that HubSpot is just for SMBs, the reality is quite the opposite. HubSpot has evolved—rapidly. Recent innovations unveiled at INBOUND and HubSpot’s positioning in the Gartner Magic Quadrant make it clear: this platform is ready to support enterprise-level operations.

We’ve personally seen large companies successfully transition to HubSpot, achieving faster time-to-value and greater internal adoption than they ever did with legacy systems.

3. Transparent Pricing and Lower TCO

Salesforce Marketing Cloud’s pricing is complex and often leads to escalating costs due to its a la carte model. HubSpot offers clear, predictable pricing with bundled tools that cover marketing automation, CRM, CMS, customer service, and more.

4. Intuitive Interface and Fast Adoption

HubSpot’s design is refreshingly intuitive, enabling teams to get up and running without weeks of training or expensive external consultants. The learning curve is short—and the payoff is fast.

Why Changing Platforms Is an Opportunity, Not Just a Challenge

Yes, any migration comes with challenges: data mapping, training, stakeholder alignment. But switching platforms is also a rare opportunity to rethink your processes, clean up your data, and create a more efficient marketing and sales engine.

By embracing this moment strategically, you’re not just changing tools—you’re setting the foundation for scalable, cross-functional growth.

Ready to Explore the Move?

We’ve put together a free white paper that dives deeper into:

• Why businesses are leaving Salesforce Marketing Cloud for HubSpot

• A clear comparison between Salesforce Marketing Cloud and HubSpot.

• Key planning considerations, expert tips, and migration best practices.

• An overall guide to planning a successful migration

• Tips for change management, bringing innovation and team adoption

Whether you’re actively considering a move or just curious about what’s possible, this guide will help you ask the right questions and start the right conversations.

Download the White Paper below – Transitioning from Salesforce Marketing Cloud to HubSpot

If you have any questions or need support, don't hesitate to reach out and schedule a call with Erwin Arnold. He'll be happy to help you to create strategies to make the best out of this move and drive business growth.