Thalox enters into a strategic partnership with OMB Digital, a HubSpot Gold Partner and Inbound Marketing Agency.
Personalization has become a holy grail for businesses seeking to connect with their customers on a deeper level. Yet, for a long time, achieving personalized communication at scale felt like a distant dream, especially when dealing with large customer databases. OMB Digital, a HubSpot Gold Partner, recognized the transformative potential of AI and has embarked on a strategic partnership with Thalox, an AI-driven tool for audience segmentation.
The collaboration between OMB Digital and Thalox marks a significant step forward in the field of personalized marketing. By integrating Thalox into HubSpot, OMB Digital can harness the full potential of audience segmentation and engagement. Unlike traditional methods reliant on guesswork, this partnership empowers businesses with data-driven insights, leading to demonstrable improvements in marketing campaigns.
Tom Spoor, CIO & Founder of OMB Digital, elaborates on the benefits of this partnership:
As a HubSpot partner, OMB Digital can leverage the sales potential that Thalox offers, by providing to their client’s expertise on email campaign management to bring inactive contacts to highly engaged and ready for sales. OMB Digital services will complement the results that thalox provides, to help their customers achieve better results in marketing and sales.