To answer this question, you first must understand what an active list in HubSpot is and which possibilities you must set for different parameters. We lend the following explanation from HubSpot:
“Active lists automatically update their members based on their criteria. Records will join the list when they meet the criteria and leave the list when they no longer meet the criteria.
Examples of when active lists should be used include:
In the list itself, you can filter the list based on email activity such as:
On an individual email level:
OR
On a contact level:
In total, there are endless possibilities of combination BUT it will still be an estimation by a human being which is time-consuming and only looking into the past. This is NO prediction.
thalox is an audience segmentation tool for HubSpot that analyzes the past behavior of an individual contact. thalox looks into the fields of this contact to predict, based on AI, the likelihood that a contact is engaging with your next email campaign. The results are categorized into four segments + thalox gives an individual score – the TES.
thalox and its AI parameters are updated whenever you run a new prediction because data and customer behavior are changing every time.
Learn how to get the best of thalox here.