Thalox Knowledge Base

What can I learn from the free Data Audit?

Written by Erwin Arnold | Feb 22, 2024 3:36:09 PM

thalox can give you a lot of insights into your HubSpot contact database. Upon request, you can have access to a free data audit, and understand more about the fields that are contributing to your model. 

If you don't have a Thalox account, visit our free Data Audit page to learn more. If you're already a Thalox customer, follow the steps below to request your data audit.

1) To request the data audit, click the question mark icon in the top right corner.

2) A pop-up will appear asking for more information about your support request. Enter "Data Audit Request" as the title, and feel free to include any additional details or expectations for the analysis.

 

3) Your data audit will resemble the example shown here.

 

4) In your data audit, you will receive insights into the fields that contribute to your model and prediction results, highlighting what influences the Thalox Engagement Score.

You'll be able to analyze:

  • The fill rate of your contact properties
  • Duplicate properties for cleaner data management
  • Variance percentages of properties to normalize your data
  • Tailored recommendations to optimize your data health

Additionally, you will receive specific recommendations to enhance your data quality.

It is very interesting to see your numbers over time. The main goal is that the number of contacts without e-mail activity is decreasing and the average engagement by contact is increasing.

Note:
Those fields could change when doing a new prediction since thalox is learning from the past and is always recalculation based on your previous campaigns.