Thalox Blog | Data-Driven Marketing Insights

HubSpot's New Video Library Features

Written by Lisa Freitas | Sep 11, 2025 4:31:20 PM

The New HubSpot Video Library

If you work with videos,  HubSpot’s new Video Library makes organizing and improving your content much easier. This isn’t just for tech experts—anyone can use it to upload, edit, and share videos, all in one place inside the Content Hub.

In the video below, Lisa shares how this new feature works and how you can make the best of it:

 

Why use the video library in HubSpot at all?

Instead of juggling files on your computer or in lots of folders, you can keep everything together there. Whenever you add a video, you can give it a title, add helpful keywords, and write a short description that helps people find it online.

It's also possible to use HubSpot's clip editor to edit your videos directly from the files tool. You can create clips from a video, edit transcripts, and more. You can also use Breeze AI to get clip suggestions when editing longer videos.

After updating your video, you can export the edited clips for publishing directly from the files tool. Learn more about managing your video files



How does it work?

With the files tool, you can do more than just store your videos.

Want to upgrade and organize your content? 

It’s super straightforward. You just open up the Video Library, upload your video, and then fill in the basics like title and description.

You can also turn on some handy extra features, or tweak the details for each file if you’d like. Once you’ve finished sorting out your video, you’re all set to edit it, drop it into your HubSpot pages, or even upload and publish a fresh video directly from the video tool. It keeps everything easy and in one spot.

Want to trim your video or add chapters so viewers can skip to the section they need? Scroll down and generate chapters automatically from this editing tab.

Built-in editing tools make this simple; no other software needed. If you like, you can even add your company’s logo or choose your favorite thumbnail with easy design tools. There are Branding options, templates, trimming, captions, and translations available:

  • The tool has smart translation features—just upload your captions or let HubSpot’s AI translate them into other languages for you. This is great if your audience is international or if you just want to be more inclusive.
  • Keeping your brand’s look in every video is easy. You can set up templates that remember your logos, colors, and other preferences, so every video matches your company’s style—without extra effort each time.
  • Change the video format with one click from landscape to portrait and square.

Performance tracking of your Videos in HubSpot

Curious about which videos are getting watched the most? HubSpot’s analytics let you see what’s working, so you can keep making content your audience likes. You’ll see which videos are popular and how people interact with them, so you can make better decisions next time.

Just click on a video and go to the tab Performance. If you already posted this video on social media, or embebed in pages/website you will be able to get an overview of its performance results.

 

AI Clips in HubSpot Video Library

In the Clips tab, you can request Breeze AI to automatically generate short videos, clips from the video you uploaded. The tool will provide you with 3 suggestions that you can further edits and publish on social media direct from the tool. 

How can you make the best out of the HubSpot Video's feature?

- Use chaptered videos, so viewers can skip to what they need.

- Share marketing videos with insights on which ones perform best.

- Reach audiences in new countries with automatic captions.

- Make social media clips from longer videos, perfect for sharing.

- Keep all your assets looking consistent, with easy branding.

 

With these features, HubSpot’s Video Library turns video management from a chore into a smooth and even fun part of your marketing routine. Give it a try and see how much easier creating and sharing videos can be!