AUTHOR

Laura Tussi

I’m a marketing professional, HubSpot Consultant, and HubSpot Certified Trainer with over six years of experience in digital marketing, campaign management and marketing automation. I hold a bachelor’s degree in International Commerce, a master’s degree in Digital Marketing, and I am currently pursuing an MBA in Digital Marketing, Customer Experience, and Innovation. I specialize in developing and optimizing multi-channel marketing strategies that generate qualified leads, strengthen brand visibility, and deliver measurable business results. My experience spans marketing automation, email marketing, SEO, SEA, AEO, paid media, content marketing, and HubSpot CRM optimization. I enjoy turning business objectives into effective campaigns, from strategic planning and execution to reporting and continuous performance improvement, helping organizations enhance lead management, increase customer engagement, and drive sustainable growth. Having worked in international environments across Brazil, Portugal, the UK, and with globally distributed teams, I bring a collaborative, adaptable, and data-driven mindset, along with strong communication and stakeholder management skills.

Stories by Laura


Data-driven decision making

7 Reasons you need a HubSpot Health Check

Reasons to audit your HubSpot instance to optimize performance. Learn how to manage data for maximum efficiency and effectiveness.

Lead Scoring

What does Lead Qualification mean?

Learn the meaning of lead qualification, from capturing and tracking data to nurturing and converting leads using HubSpot's powerful tools and...

Audience Segmentation

Advanced HubSpot Lead Segmentation Strategies

Advanced Lead Segmentation for B2B tech companies to drive sales, improve data quality, and enhance targeting. Learn effective strategies now!

Lead Scoring

How to score leads in HubSpot?

Learn how to effectively score leads in HubSpot using Two-Dimensional Lead Scoring and AI tools to optimize your marketing and sales efforts.

Email Marketing

Monitor your Email Health in HubSpot

Track and improve your email campaigns with HubSpot's Email Health Tool. Monitor key metrics, get insights, and boost your performance.

Email Marketing

Common Mistakes in Email Marketing

Learn how to avoid common mistakes in email marketing, from targeting and segmentation to optimizing for mobile. Tips to enhance your email campaigns...