What Is HubSpot Breeze Intelligence? Features, Updates, and How to Use It

A Guide to HubSpot Breeze AI

HubSpot Breeze AI is a built-in tool that automatically enriches contact and company records using AI-powered data sources. It replaced the older HubSpot Insights and adds features like visitor tracking, form optimization, and usage-based credit management.

In September 2024, Breeze AI replaced HubSpot Insights as a data enrichment feature inside your portal. Together with lots of new updates in the platform and new AI-powered tools, it was released at INBOUND, the annual HubSpot event. It was launched as a solution to assist Marketing, Sales, and Services, by introducing Breeze Co-pilot, Breeze agents, and Breeze Intelligence. We will focus here on the last one, the Breeze Intelligence feature, and provide, in the end, a full guide on HubSpot Breeze Intelligence. 

Breeze Co-pilot.

Breeze Intelligence is a usage-based feature like Customer Agent.  You need to have HubSpot Credits to consume credits when performing actions, which gives you flexible control over costs.

HubSpot Credits

HubSpot Credits are a usage-based currency that powers features like Breeze Intelligence and Customer Agent, allowing users to pay only for the actions they perform.

• Monthly Allocation: Credits are allocated based on subscription level:

  • Starter: 500 credits

  • Professional: 3,000 credits

  • Enterprise: 5,000 credits Unused credits do not roll over and reset monthly.

• Usage:

  • 10 HubSpot Credits are required for 1 Breeze Intelligence enrichment.

  • Only Paid and Partner Seat users can consume credits, and features pause if credits run out. Notifications are sent at 75%, 85%, and 90% usage levels.

Features will automatically pause if you run out of credits. However, if you buy credits once, and you use them all again, the system will automatically purchase them again.

Watch this HubSpot Lesson to know more about it.

How Breeze Intelligence Works

Breeze Intelligence turns unstructured data into organized insights about companies and contacts. It collects data from public sources, third- party vendors, and internet databases. The technology extracts raw data, categorizes it, and creates up-to-date company and buyer profiles, including concise 500-character company descriptions.

The key to successful messaging is a strategic, data-driven approach.

We’ve done a deep dive into this topic and created the ebook to help you make the most of Breeze in your HubSpot account. It covers all the main features of Breeze Intelligence and breaks down step by step on:

• Data Enrichment Process - how to manage user permissions, settings, how to enrich individual and multiple records, how to access enrichment history;
  
  
• How to work with Buyer Intent, focusing on a content and engagement approach;
  
  
• How to use data enrichment technology to leverage Form Shortening;

If you have any questions or need support, don't hesitate to reach out and schedule a call with Lisa Freitas. She'll be happy to help you to create marketing strategies that drive business growth.

Find more about our Data Quality services here.