What Is HubSpot Breeze Intelligence? Features, Updates, and How to Use It

Written by Lisa Freitas | Jul 17, 2025 5:20:50 PM

A Guide to HubSpot Breeze AI

HubSpot Breeze AI is a built-in tool that automatically enriches contact and company records using AI-powered data sources. It replaced the older HubSpot Insights and adds features like visitor tracking, form optimization, and usage-based credit management.

In September 2024, Breeze AI replaced HubSpot Insights as a data enrichment feature inside your portal. Together with lots of new updates in the platform and new AI-powered tools, it was released at INBOUND, the annual HubSpot event. It was launched as a solution to assist Marketing, Sales, and Services, by introducing Breeze Co-pilot, Breeze agents, and Breeze Intelligence. We will focus here on the last one, the Breeze Intelligence feature, and provide, in the end, a full guide on HubSpot Breeze Intelligence.

Breeze Co-pilot.

What is Breeze Intelligence?

Breeze Intelligence is all about the quality of your data. It allows you to enrich your Smart CRM with advanced LLMs and AI data sourcing, and it consists of over 200 million buyer and company profiles. You can improve form conversion rates, identify buyer intent from companies visiting your website, and keep your database fresh with regular updates.

Its popular features are:

Data Enrichment: Breeze Intelligence automatically fills in missing information and updates outdated details. New records created with a company domain or business email will have empty properties filled, and you can also manually enrich existing records whenever you need to.
Buyer Intent: With this feature, you can identify companies visiting your website, showing interest in what you have to offer. You can set up target markets based on your Ideal Customer Profile, including things like employee range and industry. Plus, you can even filter by Intent Criteria to see which companies visited, for instance, your pricing page in the last month.
Form shortening: With form shortening, you’ll boost conversions by removing fields that HubSpot data enrichment can automatically fill. When a visitor starts filling out a form, HubSpot checks the enrichment dataset for existing data. Only fields that can’t be enriched are shown, allowing visitors to complete a shorter form.

And how does Breeze Intelligence work?

Breeze Intelligence is a usage-based feature like Customer Agent. You need to have HubSpot Credits to consume credits when performing actions, which gives you flexible control over costs.

HubSpot Credits

HubSpot Credits are a usage-based currency that powers features like Breeze Intelligence and Customer Agent, allowing users to pay only for the actions they perform.

Monthly Allocation: Credits are allocated based on subscription level:
- Starter: 500 credits
- Professional: 3,000 credits
- Enterprise: 5,000 credits Unused credits do not roll over and reset monthly.
Usage:
- 10 HubSpot Credits are required for 1 Breeze Intelligence enrichment.
- Only Paid and Partner Seat users can consume credits, and features pause if credits run out. Notifications are sent at 75%, 85%, and 90% usage levels.

Features will automatically pause if you run out of credits. However, if you buy credits once, and you use them all again, the system will automatically purchase them again.

Watch this HubSpot Lesson to know more about it.

How Breeze Intelligence Works

Breeze Intelligence turns unstructured data into organized insights about companies and contacts. It collects data from public sources, third- party vendors, and internet databases. The technology extracts raw data, categorizes it, and creates up-to-date company and buyer profiles, including concise 500-character company descriptions.

The key to successful messaging is a strategic, data-driven approach.

We’ve done a deep dive into this topic and created the ebook to help you make the most of Breeze in your HubSpot account. It covers all the main features of Breeze Intelligence and breaks down step by step on:

Data Enrichment Process - how to manage user permissions, settings, how to enrich individual and multiple records, how to access enrichment history;
How to work with Buyer Intent, focusing on a content and engagement approach;
How to use data enrichment technology to leverage Form Shortening;

In addition to its comprehensive coverage of Breeze Intelligence features, the eBook is authored by Lisa Freitas, a Digital Marketing Lead and Senior HubSpot Consultant with 7 years of B2B marketing experience. It is structured to provide actionable insights, practical use cases, and best practices tailored for marketers, business owners, and sales professionals. With visual aids to enhance understanding, this resource is designed to empower readers to effectively implement Breeze Intelligence in their marketing strategies, and we encourage them to reach out for personalized support or to schedule a call for further guidance.

With the right tools and knowledge, you can make the best of your marketing and sales efforts.

If you have any questions or need support, don't hesitate to reach out and schedule a call with Lisa Freitas. She'll be happy to help you to create marketing strategies that drive business growth.

Find more about our Data Quality services here.

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