What Is HubSpot Breeze? Features, Updates, and How to Use It

A Guide to HubSpot Breeze AI

HubSpot Breeze AI is the collection of HubSpot's AI tools, seamlessly integrated throughout the entire customer platform.

Let’s walk through how you can start using Breeze AI, what it does, and how it helps you do your best work.

What is HubSpot Breeze AI?

Think of Breeze AI as your friendly robot assistant inside HubSpot. It can help you write blog posts, come up with social media ideas, organize your data, and even answer questions for you. You don’t need to know anything about AI to get started—just type in what you need, and Breeze does the heavy lifting. 

One thing is for sure: you won't use Chat GPT as much for your daily work, because now you can have an assistant inside the platform that can even tailor your replies by sourcing information from your database.

Where can I use Breeze AI?

Breeze AI shows up across lots of different HubSpot tools, divided into 2 main categories:

1. Breeze Assistant is an AI virtual assistant that can create workflows, summarize CRM records, create website pages, and more. You can try Breeze Assistant to open and use Copilot.
   
   
   
   
   
2. Breeze Agents: click Visit Breeze Marketplace to download pre-built assistants and agents. 

You can use the Breeze Overview page (navigate to Breeze > Overview) to view and access the available AI tools or learn more about how to use Breeze.

Key ways  Breeze Assistant can support you:

Breeze Assistant is a conversational virtual assistant you can use to support your sales, marketing, and service goals.

Breeze Assistant can help you prospect companies, prepare for meetings, generate content, and perform other tasks in HubSpot.

• Write Blog Posts:  Don’t know where to start? Breeze gives you ideas, helps you pick a title, and even writes a draft for you.
  
  
• Data Organization: Not sure how to track or organize all your contacts, deals, and tasks? Breeze will suggest ways to make it easier.
  
  
  
  
• Social Media Posts:  Click the AI button, and Breeze will write social posts, clever replies, and quick updates in no time.
  
  
• Video Content: With the Video Library and editing tool, you can turn long videos into shorter, shareable clips—perfect for grabbing attention online.
  
  
• Workflows: Breeze can build smart rules or “if this, then that” steps for you, so you don’t have to set up everything by hand.
  
  
• Brand Voice:  Want every message to sound like you? Breeze’s brand assistant helps keep your posts, emails, and pages feeling consistent and on-brand.
  
  
• Prepare for meetings: Don't remember the key points already discussed with a prospect? Breeze prepares you for your next call.

How Do You Turn It On?

Before you use Breeze, make sure your HubSpot admin has enabled access to AI tools. You’ll also get the best results if you let Breeze use some of your company’s data—this helps it personalize what it writes or suggests for you. Everything is controlled from the “AI” section in HubSpot settings.

What Are Breeze AI Agents and How Can They Help?

You’ll see two helpful AI options in Breeze Studio: agents and assistants. Here’s the difference:

Examples of what Breeze AI Agents can do:

• Social Agent: Makes social posts for you, suggests the best time to post, and tailors messages based on your brand’s voice and your audience’s interests 
   
• Data Agent: Helps organize or clean up your CRM info, create selling profiles, or even draft quick follow-up emails for your sales team

   
• Blog Research Agent: Researches topics and writes high-quality blog posts.
  
  

• Company Research Agent: Researches companies for great background info before reaching out.

• Personalization Agent: Analyzes your content and segments (lists) to suggest personalized variants.

and more agents are available in the HubSpot Marketplace.

You can browse the HubSpot Marketplace for pre-built agents—or create your own in Breeze Studio. Agents do the heavy lifting so you don’t have to—just set them up once and they take care of routine jobs, freeing you up for the work you enjoy 

How HubSpot Credits Work with Breeze AI

When you use some of the smarter AI features in HubSpot, like letting agents do research behind the scenes, these actions use something called HubSpot Credits. Think of credits like tokens that get “spent” each time you ask AI to run one of these bigger tasks.

For example, if you use Breeze for a data agent to analyze your CRM records, that’ll use credits. You get a set amount each month, and HubSpot resets your limit at the start of the next month. If you run out, those actions will pause until your credits refresh.  However, if you buy credits once, and you use them all again, the system will automatically purchase them again.

Watch this HubSpot Lesson to know more about it.

Breeze AI is all about making things easier for you. If you want to get more done in less time, create high-quality content, and keep everything feeling true to your brand, give Breeze a try. With just a few clicks and a short prompt, you’ll see what’s possible.

Have a question or want a step-by-step walkthrough? Just let me know—I'm here to help you get the most out of HubSpot Breeze AI!