Thalox therefore offers Content Recommendations, providing guidance on which content may be of interest to different target groups.
When you click on the button, the following pop-up appears:
You will get a summary of recommended content topics based on your high-performing subject lines sent to the specific segment. Please also scroll down in the pop-up to see the detailed topic recommendations.
In this example, the topics are:
This means that for High Engagers, the group of contacts with the highest probability of reacting to your next email campaign based on your last prediction, topics like AI advancements, tips for meetings, lead scoring, webinars, and marketing plans and strategies have high open rates. You can then base your next email campaigns on these topics, knowing they are relevant to this audience.
For the other segments, you may have different topics that resonate better with them. By clicking on each tab, you can view the topics of interest for each segment. It also provides guidance on what content each group is most interested in, and you can test new topics and run additional predictions to determine which ones yield better results.
You can utilize these content recommendations by adding them to a prompt in HubSpot Copilot or other AI content generation tools like Claude or ChatGPT. You can then tailor your email content based on the insights provided. This powerful combination allows them to craft a comprehensive first draft of an email tailored to their specific audience (thalox segment).
By leveraging the insights provided, they can ensure that the email resonates well with the target group, enhancing engagement and effectiveness.
