Lead prediction — also known as predictive lead scoring — uses historical data to predict which leads have the greatest chance of converting.
Lead prediction refers to the process of using data analysis and predictive analytics techniques to forecast which leads or prospects are most likely to convert into customers. It involves analyzing various data points such as historical marketing and sales data, demographic information, behavioral patterns, and engagement metrics to identify patterns and trends that indicate a lead's likelihood of making a purchase or taking a desired action.
Engagement-based Lead Prediction
thalox provides a different type of lead prediction. Instead of highlighting the leads with the highest chance of converting, it offers something more valuable to you as a marketer.
thalox predicts the likelihood of a contact engaging in your next email marketing campaign.
thalox's approach is more valuable because it goes beyond simply identifying leads likely to convert. Instead of focusing only on conversion probability, thalox provides deeper insights into engagement levels. This allows marketers to tailor their strategies more effectively, improve customer relationships, and enhance overall campaign performance.
By understanding engagement levels, marketers can better nurture leads, increasing the likelihood of long-term customer retention and loyalty. thalox's insights enable marketers to make informed decisions that contribute to sustained business growth and success.
What is a Prediction in thalox?
Prediction refers to the output of an algorithm after it has been trained on a historical dataset and applied to new data when forecasting the likelihood of a particular outcome. Within thalox this is the likeliness of clicking on the next campaign or e-mail.
Thalox is a native integration and certified app by HubSpot. Once you connect your account, you'll be able to create your first prediction. This means you'll activate the algorithm to analyze your data, and a couple of hours later, you'll have your results.
How does it look like?
The results of your prediction will be displayed on a pie chart shown in the video above. By utilizing AI, Thalox provides you with Predictive Lead Scoring, assigning a Thalox Engagement Score (0-100) to each contact, indicating their probability to engage with a future email. With this information, your contacts will be divided into 4 segments: high engagers, dormant potential, inactive or indecisive, and no activity. You can then push this information to your HubSpot CRM to better target your email campaigns.
No tech skills required! thalox's machine learning algorithm will predict your contacts' engagement levels with future emails with just a few clicks on your end! These outcomes help sales and marketing teams prioritize and focus their efforts on leads with the highest probability of engagement, ultimately increasing efficiency and driving conversions.
