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How do I use the content recommendations?

Content Recommendations
To use thalox Content Recommendations, open a prediction, click “See recommendations”, and view the suggested topics for each audience segment. You can then use these topics with AI tools like HubSpot Copilot or ChatGPT to create tailored, engaging content.
 
 

How could thalox help me to write content specific for my target group?

 
The right content for the right target group is still a very important topic in marketing. Especially in times of ChatGPT, it is all the more important to strike the right note.

thalox therefore offers Content Recommendations, providing guidance on which content may be of interest to different target groups.
 
The "See recommendations" button is located on the top right-hand side of each individual prediction.
 

Content Recommendations Thalox Product

When you click on the button, the following pop-up appears:

Content Recommendations Thalox Product Topics

You will get a summary of recommended content topics based on your high-performing subject lines sent to the specific segment. Please also scroll down in the pop-up to see the detailed topic recommendations.

In this example, the topics are:

Content Recommendations Thalox Product Topics2

This means that for High Engagers, these are the contacts most likely to react to your next email campaign and that have high open rates (based on your last prediction):

  • AI advancements 

  • Tips for meetings 

  • Lead scoring 

  • Webinars 

  • Marketing plans & strategies 

You can then base your next email campaigns on these topics, knowing they are relevant to this audience. 

For the other segments, you may have different topics that resonate better with them. By clicking on each tab, you can view the topics of interest for each segment. It also provides guidance on what content each group is most interested in, and you can test new topics and run additional predictions to determine which ones yield better results.

You can utilize these content recommendations by adding them to a prompt in HubSpot Copilot or other AI content generation tools like Claude or ChatGPT. 

You can then tailor your email content based on the insights provided. This powerful combination allows them to craft a comprehensive first draft of an email tailored to their specific audience (thalox segment).

By leveraging the insights provided, they can ensure that the email resonates well with the target group, enhancing engagement and effectiveness.

 

 

Updated January 2026

What are Content Recommendations in thalox?

They are suggestions for topics or subject lines based on the performance of previous campaigns and audience segments, helping you create more effective emails.

How do I access content recommendations in thalox?

When generating a campaign prediction, click on “See recommendations” to view the suggested topics, which can be used directly in your email or adapted for other channels.    

How should I interpret the performance of recommendations?

Recommendations are based on historical engagement (like open rates and click-throughs). Use them as a guide. Test each recommendation in small campaigns, track which ones perform best, and adjust future content accordingly. Over time, this helps you understand what works for each audience.
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