Your data insights on thalox (6/6)

Perform a Data Audit

To accurately target and optimize your database, you need accurate data. To achieve this, you should perform a data audit

Database insights

This feature is very essential for maintaining a clean and manageable database. As well as recomendations to optimize the efficiency of your data, you’ll be able to keep track of:

• Fill rates: get to know the fill rates of your contact properties. This will allow you to adjust them accordingly to obtain optimal results.

• Variance rates: discover the varience rate of your properties in HubSpot to normalize your data.

• Identify duplicate properties to maintain a clean database.

>> see more info here on a database audit.

>> see audit example here.

You’re nearly there! With a complete overview of your contacts’ engagement and a clean database, all you have left to do is analyze your results!

Analyze your Dashboards

Data and measurement are a key step in the marketing process. Many marketers who work with email marketing tend to overlook this aspect, but that’s a mistake.

Overlooking data means overlooking valuable information that can improve your campaigns. HubSpot includes a complete and very useful dashboard panel where you can include reports and keep track of your overall performance.

There are 3 main reports on thalox where you’ll be able to obtain valuable insights on your data.

• “Your Segments Evolution” Report – Here you’ll be able to follow how your engagement-based lists are evolving over time. This is a good way to identify drops and act accordingly.
  
  
  
  
• “Data Extract Statistics Evolution” Report – This lets you see the amount of data thalox is extracting with every prediction over time.
  
  
  
  
• “Average Activities per Contact Evolution” Report – This report allows you to monitor the evolution of the average contact activity.
  
  

And with this, you are all done! By following these simple steps you can increase the number of engaged leads and boost your marketing and sales efforts!

More ways to get help

We know that all of tips and recomendations provided in this guide can seem overwhelming at first. But thalox is here for you on our long journey together. For more information on thalox or any questions you may have, we’re here to support you:

• Check out our Knowledge Base for instant answers. You’ll find product tutorials, step by step instructions, deep dives on all of our features and capabilities, and even our team’s favorite tips and tricks. 

• Analyse with Lisa - Watch this video series for more information about how to use thalox and discussion about common marketing challenges.
  

Pricing after the 30 days

If your marketing strategy has been revolutionized by thalox during the 30-day trial,  and your marketing team wants to continue using the platform, there are a lot of options.

Find more information on all our plans in the following link or read below:

• Starter: The starter plan is ideal for companies with a small database that want to keep track of their contacts activity to understand their target audience. It includes 2 predictions per month and can score up to five thousand contacts.
  
  
• Business: The business plan is a perfect fit for companies who need to run predictions for a higher number of contacts and want to keep a close look at their activity to analyze the effectiveness of their marketing efforts. It can score up to 150 000 contacts and includes 4 predictions per month. It also offers the possibility to download data insights to gain a better understanding of your audience and create more defined strategies.
  
  
• Enterprise: This is the most complete plan. With unlimited predictions and contacts, it also provides advanced features such as the dedicated success manager will support you throughout the Onboarding process, as well as in the development of marketing campaigns, with frequent reviews of results.
  
  
• Free plan: If instead of opting for a paid plan, you continue with the free version of thalox, it’s important to keep in mind you will only be able to run 1 prediction per month that will be automatically scheduled, and you will have a limit of 1000 contacts for the Thalox Engagement Score. Also, you won’t have access to any other features such as downloading data.

With this guide, you’re now on your way to expertly navigating the thalox tool and capitalizing on its robust features. We are confident that within 30 days your marketing team will use thalox in the day-to-day marketing operations, actions, and strategies. We can’t wait to join you on this journey to greater marketing success!