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How can I use the thalox segments to create more effective campaigns?

How can I use the thalox segments to create more effective campaigns?
 thalox tool provides three segments, based on the Thalox Engagement Score (TES):
  • High Engagers
  • Dormant Potential
  • Inactive or Indecisive
  • No Activity

Inactive or Indecisive is created based on a TES between 0,00 and 0,50.

Dormant Potential is created based on a TES between 0,50 and 0,75.

High Engagers are created based on a TES between 0,75 and 1,00.

No Activity contacts do not have any marketing activity. 

Those thresholds are set based on our experience but could be easily adjusted by the customer.

 

As a marketer, there is not always one answer on how to deal with segments or even target groups. Rather, depending on the customer, you need to take several different actions to achieve the desired goal.

That’s why we’ve put together some helpful links for different tactics in this article. We favor the tactics specified in the application for each segment.

interpret-results-thalox
 

For the Dormant Potential, we recommend:

  • A/B Testing
  • Progressive Profiling
  • Polls /Surveys

Here are some helpful Links for A/B Testing:

Here are some helpful links for Progressive Profiling:

Here are some helpful links for Polls/Surveys:

Please note that this function described in the article is not available in every HubSpot package. You could also use your standard forms to create a simple Poll or Survey.

 

For the High Engagers, we recommend:

  • Loyalty / Reward Programs

 

Here are some helpful Links to create Loyalty and/or Reward Programs:

 

For the Inactive or Indecisive, we recommend:

  • Data cleansing
  • (Re)- engagement programs

 

Here are some helpful Links to create a Data Cleansing Program:

Please note that this function described in the article is not available in every HubSpot package.

 

A (Re)-engagement program follows the same rules as a loyalty program but just with a different target group.
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