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How can I use the thalox segments to create more effective campaigns?

How can I use the thalox segments to create more effective campaigns?

Use thalox segments to send the right message based on each user’s engagement level. Reward High Engagers, re-activate Dormant users, and suppress or re-engage Inactive ones. This makes campaigns more relevant and improves results while reducing unnecessary sends.

 

What are the thalox tool segments?

 thalox tool provides four segments, based on the Thalox Engagement Score (TES):
  • High Engagers
  • Dormant Potential
  • Inactive or Indecisive
  • No Activity

Inactive or Indecisive is created based on a TES between 0,00 and 0,50.

Dormant Potential is created based on a TES between 0,50 and 0,75.

High Engagers are created based on a TES between 0,75 and 1,00.

No Activity contacts do not have any marketing activity. 

Those thresholds are set based on our experience but could be easily adjusted by the customer.

 

How should you approach segments?

As a marketer, there is not always one answer on how to deal with segments or even target groups. Rather, depending on the customer, you need to take several different actions to achieve the desired goal.

That’s why we’ve put together some helpful links for different tactics in this article. We favor the tactics specified in the application for each segment.

interpret-results-thalox
 

For the Dormant Potential, we recommend:

  • A/B Testing
  • Progressive Profiling
  • Polls /Surveys

Here are some helpful Links for A/B Testing:

Here are some helpful links for Progressive Profiling:

Here are some helpful links for Polls/Surveys:

Please note that this function described in the article is not available in every HubSpot package. You could also use your standard forms to create a simple Poll or Survey.

 

For the High Engagers, we recommend:

  • Loyalty / Reward Programs

 

Here are some helpful Links to create Loyalty and/or Reward Programs:

 

For the Inactive or Indecisive, we recommend:

  • Data cleansing
  • (Re)- engagement programs

 

Here are some helpful Links to create a Data Cleansing Program:

Please note that this function described in the article is not available in every HubSpot package.

 

A (Re)-engagement program follows the same rules as a loyalty program but just with a different target group.

 

Updated February 2026

Does Thalox have a predictive email service?

 Yes, Thalox has a thalox tool that can predict which contacts are most likely to open or engage with your emails, helping you send campaigns at the optimal time.

Can targeted email campaigns help recover inactive contacts?

Yes. Sending personalized and relevant emails to dormant or inactive contacts can re-engage them and move them back into active engagement with your brand.  

How should I interpret the performance of recommendations?

Recommendations are based on historical engagement (like open rates and click-throughs). Use them as a guide. Test each recommendation in small campaigns, track which ones perform best, and adjust future content accordingly. Over time, this helps you understand what works for each audience. 

 
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